The big news in college admissions right now is that NACAC members will have to stop asking applicants to rank their school choices as part of their applications. This is great news indeed!
While some applicants have tried to use it to “game” things back to their advantage by listing other schools they know will be viewed as close competitors, this has still remained a tool clearly tilted to the schools’ advantage. We’re clearly elated that NACAC took this step. (Of course, there wasn’t much alternative after the Department of Education set this in motion by refusing to share similar information from the FASFA.)
While there is already increased chatter about colleges turning to other yield management tools such as website usage analysis, we believe the most effective tool will continue to be the applications themselves. This, presumably, is also what the applicants want the schools to use to gauge their interests and presents a nice “win-win” scenario while leveling off the playing field significantly.