China Daily has a nice article about how the China Europe International Business School, or CEIBS, is shifting its focus to executive education to address the Chinese industry recent struggles with finding talent to lead their growth into foreign markets. In the article linked above, Professor Li Mingjun, president of CEIBS stated, “A lot of their mistakes can be traced back to a lack of talent, a lack of employees who understand how to do business in the new markets they are trying to break into.”
The article goes on to explain how the need was identified through the use of surveys and how, when the school was co-founded by the EU and Chinese government in 1994, Chinese companies were more concerned with low-cost production. Accordingly, CEIBS was mostly focused on training students to work for MNCs operating in China.
Hopefully, none of this is surprising. Times change and institutions need to adapt to remain relevant. This is simply the direction this particular business school is currently pursuing.
Best of luck with your applications!
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